More Russians prefer to pay cross-border orders on delivery


QIWI Pay on Delivery, a unique service for cross-border e-commerce, will go live on, LeEco’s official online store in Russia, on 11 November 2016 to enable buyers to pay upon delivery.

Starting from 11 November, customers will be able to pay their orders on delivery. This service, unique for cross-border e-commerce, becomes a reality through partnership between LeEco and QIWI

QIWI Pay on Delivery, a unique service for cross-border e-commerce, will go live on, LeEco’s official online store in Russia, on 11 November 2016 to enable buyers to pay upon delivery. The same day LeEco will celebrate the World Shopping Festival by offering special prices and gifts for shoppers, including promo codes that will allow smartphone buyers to save 5,000 roubles. On top of special prices for smartphones and accessories, buyers will also enjoy fantastic gifts.

Starting from 11 November 2016, the Pay on Delivery service will go live on, enabling buyers to pay for their smartphones and accessories from on delivery, directly to the courier in cash or by card. This service, unique in cross-border e-commerce, has become a reality through cooperation between LeEco and QIWI payment service.

In addition, LeEco has timed a large-scale marketing campaign on to the 11 November World Shopping Festival.* Between 4 and 11 November 2016 inclusive, anyone visiting the official LeEco online store in Russia will get promo codes for 5,000 roubles off the Le 2 and Le Max2 regular prices of 14,990 and 29,990 roubles, respectively. The promo codes should be activated between 00:00 and 23:59 on 11 November. The number of smartphones available at a special price is limited.

To demonstrate gratitude to brand fans, LeEco will run several gift campaigns on 11 November. It will return the money paid for Le 2s and Le Max2s to those buyers whose orders are registered under the following numbers in the system: 1, 11, 111, 1 111, 11 111, and 111 111. All orders for these smartphones will be registered in one queue.

The three lucky ones who pay their orders at 11.11 a.m. and another two who pay at 11.11 p.m. Moscow time* will also get their money back.

And finally, anyone buying a LeEco product on 11 November will get a 20% discount on accessories. Unique digital CDLA headphones will be offered for only 1,599 roubles (regular price 1,999), Bluetooth speakers for 1,440 roubles (regular price 1,800), LeEco All-Metall headphones for 1021.6 roubles (regular price 1,277) and LeEco Reverse in-ear-headphones for 719 roubles (regular price 899).

‘The 11 November campaign is a rare chance to get our smartphones below cost. The uniqueness of LeEco’s ecosystem approach is to enable shoppers to buy premium-level gadgets at reasonable prices. We are not after quick money; we want to build trusted relationships with brand friends. On top of our super offers and gifts, we will continue to delight LeEco buyers with unique content and warranty service. Pay on Delivery, enabling a customer to pay the courier on delivery, is another crucial step forward to better customer service,’ said Victor Xu, President of LeEco Russia and Eastern Europe.

‘We believe that QIWI’s Pay on Delivery, offered for the first time in partnership with LeEco, will help make payments for online purchases on as simple and customary as they are in traditional shopping. This solution, unique for Russian e-commerce, aims to remove the existing barriers in online shopping, build up mutual trust between buyers and sellers and to reach out to new customers for online purchases,’ said Dmitry Danilenko, Vice President for E-Services, QIWI Group.

In addition to special prices, as part of the festival campaign, all buyers of LeEco smartphones registered in the My LeEco app are offered unique options from content partners: three months of free subscription to online cinemas ivi, Megogo, Amediateka and Zvooq music service – plus 50 free bestselling books from Litres. They will also get a unique service package, including two years of warranty service, a three-month insurance against a broken screen and free courier delivery for the services they apply for within the warranty period. All details and terms are explained at The maximum benefit from buying a LeEco smartphone may amount to 15,000 roubles ***.

* The campaign will be organised by LeEco Russia and Eastern Europe (Singapore) Pte. Ltd and will be run on 11 November 2016 at

** All times are MSK as they appear in the payments registration system. The organiser will select prize winners at its own discretion from the number of participants paying for their smartphones at the indicated time appearing in the payments registration system.

*** Subject to the total cost of subscriptions and content as well as servicing benefits offered to the buyers of LeEco smartphones.